中医一直没有固定的视觉形象，这次我们的尝试并不仅仅只是为了设计这个机构的形象，而是希望通过这次实例，首次探索中医视觉形象在国际上的范式。在医药方面，国内往往呈现“西学东渐”的局面，我们希望通过本身的视觉优势，设计出更为传神、系统的中医形象，在健康与医药方面推动“东学西渐”的趋势。
Traditional Chinese Medicine (TCM) has long lacked a cohesive visual identity. Our endeavor goes beyond merely designing for a single institution; it is a pioneering exploration to establish a global paradigm for TCM’s visual language. In the pharmaceutical realm, China has often seen the "Eastward spread of Western learning." Through our design expertise, we aim to create a more vivid and systematic identity for TCM, fostering a counter-trend: the "Westward spread of Eastern wisdom" in the fields of health and medicine.